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Adrian Payne : Handbook of CRM : achieving excellence in customer management

Name: Adrian Payne : Handbook of CRM : achieving excellence in customer management
SKU: P-HAND-28967C
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other works, Yearbooks
Author	Adrian Payne
Title	Handbook of CRM : achieving excellence in customer management
SKU	P-HAND-28967C
Keywords	kuluttajakäyttäytyminen, markkinointi, asiakaslähtöisyys, asiakkaat, johtaminen, asiakkuudenhallinta, kulutus, talousteoriat, suhdemarkkinointi, asiakkuus, digitaalinen markkinointi, arvo, ohjaus (hallinta), Relationship marketing, Strategic planning, customer relationship management, Customer relations, arvo (ominaisuudet)