Alan Wilson : Services marketing : integrating customer focus across the firm
€10.00
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SKU
P-SERV-94BD18
| Categories | |
|---|---|
| Author | Alan Wilson |
| Title | Services marketing : integrating customer focus across the firm |
| Language | English |
| Coauthors | Mary Jo Bitner & Valarie A. Zeithaml ym. |
| Tax Class | - |
| Keywords | markkinointi, asiakaslähtöisyys, asiakkaat, palvelut, yritykset, asiakaspalvelu, palvelumuotoilu, Marketing, palvelustrategiat, palvelumarkkinointi, Customer services, Service industries |