Alan Wilson : Services marketing : integrating customer focus across the firm
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| Author | Alan Wilson |
| Coauthors | Mary Jo Bitner & Valarie A. Zeithaml ym. |
| Title | Services marketing : integrating customer focus across the firm |
| Keywords | markkinointi, asiakaslähtöisyys, asiakkaat, palvelut, yritykset, asiakaspalvelu, palvelumuotoilu, Marketing, palvelustrategiat, palvelumarkkinointi, Customer services, Service industries |