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Anders Bengtsson : Märken och människor : om marknadssymboler som kulturella resurser

Name: Anders Bengtsson : Märken och människor : om marknadssymboler som kulturella resurser
SKU: P-MARK-D727F5
Price: 10 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Anders Bengtsson
Coauthors	Jacob Östberg
Title	Märken och människor : om marknadssymboler som kulturella resurser
SKU	P-MARK-D727F5
Keywords	brändit, kuluttajatutkimus, konsumentundersökning

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