Antti Leijala : UltraLeanSales 3.0

Antti Leijala’s nonfiction book presents the UltraLeanSales model, applying Lean thinking and data-driven management to B2B sales development. It explores how businesses can learn from customers’ purchasing decisions and use data and AI in sales and company decision-making.

Suitable for: For B2B salespeople, sales leaders, entrepreneurs, and executives interested in developing sales through data and customer insight.