Antti Parpola : Merkkien takana
€32.10
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SKU
P-MERK-BC60E4
Antti Parpola explores the transformation of Amer Sports from a tobacco producer to a global sports equipment leader. Discover the evolution of a major brand through corporate history and changing markets.
Suitable for: For those interested in business history, corporate brands, and enterprise transformation.
Click to see Finnish description
| Categories | |
|---|---|
| Author | Antti Parpola |
| Co-authors | Cover design or artwork by: Emmi Kyytsönen |
| Title | Merkkien takana |
| SKU | P-MERK-BC60E4 |
| Keywords | yritystoiminta, liiketalous, yritykset, taloushistoria, yrityshistoriikit, yritysjohtajat, sijoitustoiminta |