B. Joseph Pine & James H. Gilmore et al. : The Experience Economy - Work is Theatre & Every Business a Stage
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With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
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| Author | B. Joseph Pine & James H. Gilmore ym. |
| Title | The Experience Economy - Work is Theatre & Every Business a Stage |