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Brigitte Borja de Mozota : Design management : using design to build brand value and corporate innovation

Name: Brigitte Borja de Mozota : Design management : using design to build brand value and corporate innovation
SKU: P-DESI-D698C3
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Brigitte Borja de Mozota
Title	Design management : using design to build brand value and corporate innovation
SKU	P-DESI-D698C3
Keywords	muotoilu, laatu, liikkeenjohto, suunnittelu, innovaatiot, tuotekehitys, teollinen muotoilu, yrityskuva, brändit, muotoilujohtaminen, industrial design, Manufacturing processes