Byron Sharp : How brands grow, Part 2 - Including emerging markets, services and durables, new brands and luxury brands - Including emerging markets, services and durables, new brands and luxury brands

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Byron Sharpin teos tarjoaa tutkimukseen perustuvaa näkökulmaa ostoprosesseihin ja brändien kasvuun, esitellen tehokkaita tapoja kehittää markkinointia. Kirja etenee markkinoinnin perustotuuksista uusiin sovelluksiin ja käytäntöihin, jotka sopivat erilaisille brandeille monilla markkinoilla.

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AuthorByron Sharp
TitleHow brands grow, Part 2 - Including emerging markets, services and durables, new brands and luxury brands - Including emerging markets, services and durables, new brands and luxury brands
SKUP-HOW--8C8306
Keywordsmarkkinointi, mainonta, merkkitavarat, brändäys, brändit, Marketing, Brand name products, Branding (Marketing)
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