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Christian Grönroos : Palvelujen johtaminen ja markkinointi

Name: Christian Grönroos : Palvelujen johtaminen ja markkinointi
SKU: P-PALV-8CB647
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Palvelujen johtaminen ja markkinointi explores the core role of service logic and customer relationships in creating successful modern businesses. Christian Grönroos presents updated insights into transforming companies into service-focused organizations.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration Economics, Business administration, Media, Communications > Marketing, Advertising Economics, Business administration, Media, Communications > Business management, Supervision, Personnel management
Author	Christian Grönroos
Coauthors	Maarit Tillman
Co-authors	Translated by: Maarit Tillman
Title	Palvelujen johtaminen ja markkinointi
SKU	P-PALV-8CB647