Christian Grönroos : Palvelujen johtaminen ja markkinointi
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SKU
P-PALV-8CB647
Christian Grönroos's book offers an in-depth perspective on service logic and relationship-focused business, guiding organizations to succeed in service competition. It explores how companies can transform into successful service providers and develop service management to create value.
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| Author | Christian Grönroos |
| Coauthors | Maarit Tillman |
| Co-authors | Translated by: Maarit Tillman |
| Title | Palvelujen johtaminen ja markkinointi |
| SKU | P-PALV-8CB647 |