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Christian Grönroos : Service management and marketing : managing the moments of truth in service competition

Name: Christian Grönroos : Service management and marketing : managing the moments of truth in service competition
SKU: P-SERV-7E6C38
Price: 6 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Christian Grönroos
Title	Service management and marketing : managing the moments of truth in service competition
Keywords	palveluyritykset, palvelut, service, Service companies, Palvelujen markkinointi, Service marketing

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