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Christian Homburg : Marketing management a contemporary perspective

Name: Christian Homburg : Marketing management a contemporary perspective
SKU: P-MARK-983B24
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Christian Homburgin "Marketing management a contemporary perspective" tarjoaa kattavan ja ajankohtaisen näkemyksen markkinoinnin johtamisesta yhdistäen teoreettiset perusteet ja käytännön sovellukset kansainvälisillä esimerkeillä.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Christian Homburg
Title	Marketing management a contemporary perspective
SKU	P-MARK-983B24
Keywords	markkinointi, johtaminen

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