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Consumer-centric category management : how to increase profits by managing categories based on consumer needs

Name: Consumer-centric category management : how to increase profits by managing categories based on consumer needs
SKU: P-CONS-2C39AD
Price: 5 EUR
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P-CONS-2C39AD

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Coauthors	John Karolefski & Al Heller
Title	Consumer-centric category management : how to increase profits by managing categories based on consumer needs
SKU	P-CONS-2C39AD
Keywords	kuluttajat, vähittäiskauppa, tuoteryhmäjohtaminen

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