Contextual pricing : the death of list price and the new market reality

Name: Contextual pricing : the death of list price and the new market reality
SKU: P-CONT-8D09F9
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Contextual Pricing tarjoaa uraauurtavan näkökulman hinnoittelun todelliseen toimintaan markkinointistrategioissa.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Coauthors	Michael Barzelay & Robert G. Docters ym.
Title	Contextual pricing : the death of list price and the new market reality
SKU	P-CONT-8D09F9
Keywords	kuluttajakäyttäytyminen, markkinointi, hinnoittelu, strateginen suunnittelu, optimointi, Marketing, pricing, hintakehitys