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David A. Aaker : Brand leadership

Name: David A. Aaker : Brand leadership
SKU: P-BRAN-2772FC
Price: 8 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising Economics, Business administration, Media, Communications > Business management, Supervision, Personnel management
Author	David A. Aaker
Title	Brand leadership
SKU	P-BRAN-2772FC
Keywords	mainonta, yritykset, johtaminen, kehittäminen, mielikuvat, yritysstrategiat, suunnittelu, imago, tavaramerkit, yrityskuva, tuotteistus, merkkitavarat, tuotteet, brändit, leadership, organisointi, management, Advertising, identity

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