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David A. Aaker : Brand leadership

Name: David A. Aaker : Brand leadership
SKU: P-BRAN-2772FC
Price: 8 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising Economics, Business administration, Media, Communications > Business management, Supervision, Personnel management
Author	David A. Aaker
Title	Brand leadership
Keywords	mainonta, yritykset, johtaminen, kehittäminen, mielikuvat, yritysstrategiat, suunnittelu, imago, tavaramerkit, yrityskuva, tuotteistus, merkkitavarat, tuotteet, brändit, leadership, organisointi, management, Advertising, identity

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