David A. Aaker : Brand leadership

Name: David A. Aaker : Brand leadership
SKU: P-BRAN-2772FC
Price: 8 EUR
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2066252

Used / Product condition: satisfactory +

More Information
Special property	Ex-library
Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising Economics, Business administration, Media, Communications > Business management, Supervision, Personnel management
Author	David A. Aaker
Coauthors	Erich Joachimsthaler
Title	Brand leadership
Location	Paikallisvarasto Shipped the next business day
Publisher	Free press
Publication year	2002
Edition	3
Binding	Paperback (softcover)
Page count	351
Language	English
ISBN	074320767X
Product condition	Satisfactory + (K2+)
Other remarks	little abrasion covers, contact paper cover, ex-library, slight skewing on spine
Height (mm)	234
Depth (mm)	153
Width (mm)	32
Weight (g)	492
Tax Class	Marginaaliverotus
Keywords	mainonta, yritykset, johtaminen, kehittäminen, mielikuvat, yritysstrategiat, suunnittelu, imago, tavaramerkit, yrityskuva, tuotteistus, merkkitavarat, tuotteet, brändit, leadership, organisointi, management, Advertising, identity