David A. Aaker : Building strong brands

Name: David A. Aaker : Building strong brands
SKU: P-BUIL-0E5904
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration Economics, Business administration, Media, Communications > Marketing, Advertising
Author	David A. Aaker
Title	Building strong brands
SKU	P-BUIL-0E5904
Keywords	markkinointi, mainonta, kilpailukyky, myynninedistäminen, mielikuvat, yritysstrategiat, markkinointiviestintä, imago, tavaramerkit, yrityskuva, merkkitavarat, tuotteet, arvonmääritys, brändit, kilpailu (toiminta), Marketing, Brand name products, Intangible property, Competitiveness (Economics)