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David Boyle : Authenticity : brands, fakes, spin and the lust for real life

Name: David Boyle : Authenticity : brands, fakes, spin and the lust for real life
SKU: P-AUTH-B41D3A
Price: 8 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Author	David Boyle
Title	Authenticity : brands, fakes, spin and the lust for real life
SKU	P-AUTH-B41D3A
Keywords	markkinointi, mielikuvat, tavaramerkit, brändit, aitous, autenttisuus

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