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David Meerman Scott : The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Name: David Meerman Scott : The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
SKU: P-THE--8C75BC
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David Meerman Scottin teos esittelee, miten verkko ja sosiaalinen media ovat mullistaneet viestinnän ja markkinoinnin, korostaen verkon mahdollisuuksia luoda suora ja tuottoisa yhteys ostajiin.

Suitable for: Markkinoinnista, viestinnästä ja sosiaalisesta mediasta kiinnostuneille aikuisille.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	David Meerman Scott
Title	The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
SKU	P-THE--8C75BC
Keywords	markkinointi, Internet, sosiaalinen media, viestintä, blogit, yhteisöt, suhdetoiminta, suhdemarkkinointi, tiedotteet, communication, Marketing, Social media, Advertising, e-business, communities, Public relations, sosiaalinen markkinointi, Internet marketing, Customer relations, Interactive marketing, social marketing