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Don Peppers : Enterprise one to one : tools for competing in the interactive age

Name: Don Peppers : Enterprise one to one : tools for competing in the interactive age
SKU: P-ENTE-D49D69
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Don Peppersin "Enterprise one to one" tarjoaa näkemyksiä kanssakäymisen aikakauden kilpailuun ja asiakkuudenhallintaan, painottaen teknologian ja innovaation roolia markkinoinnissa.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Don Peppers
Coauthors	Martha Rogers
Title	Enterprise one to one : tools for competing in the interactive age
SKU	P-ENTE-D49D69
Keywords	kuluttajat, markkinointi, teknologia, asiakkuudenhallinta, innovaatiot, suhdemarkkinointi, asiakkuus, markkinat (taloustiede), kilpailu (toiminta), segmentointi, Relationship marketing, Technological innovations, Market segmentation, Customer relations, kilpailu (talous)