Don Peppers : Return on customer : creating maximum value from your scarcest resource
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SKU
P-RETU-4F2009
| Categories | |
|---|---|
| Author | Don Peppers |
| Title | Return on customer : creating maximum value from your scarcest resource |
| SKU | P-RETU-4F2009 |
| Keywords | asiakaslähtöisyys, asiakkaat, yritysstrategiat, asiakkuudenhallinta, asiakkuus, asiakasuskollisuus, Customer relations, Customer loyalty, Customer equity |