Eeva Öörni : Selkeä kieli, toimivat tekstit

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Fiki-maskotti

Clear language and effective texts are essential for customer experience and accessibility in digital services. This Finnish guide presents modern perspectives on clarity, usability, and cognition in customer communication.

Suitable for: For writers, translators, communication developers, digital service designers, and those studying or teaching communication.

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AuthorEeva Öörni
TitleSelkeä kieli, toimivat tekstit
Keywordskieli, viestintä, yritysviestintä, virkakieli, kielenhuolto, selkeys, äänensävy, käytettävyys, saavutettavuus, asiakaskokemus, tone of voice, selkeän kielen ISO-standardi, kognitio, opas, asiakasviestintä, asiakasteksti
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