Efraim Turban : Electronic Commerce - A Managerial Perspective
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SKU
P-ELEC-BA1822
Efraim Turbanin teos tarjoaa kattavan katsauksen sähköiseen kaupankäyntiin keskittyen sen johtamiseen, mahdollisuuksiin ja haasteisiin sekä alan ajankohtaisiin ilmiöihin. Kirja yhdistää teoriaa, käytännön esimerkkejä ja globaalia näkökulmaa liiketoiminnan murroksessa.
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.
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| Categories | |
|---|---|
| Author | Efraim Turban |
| Title | Electronic Commerce - A Managerial Perspective |
| SKU | P-ELEC-BA1822 |