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Eugene D. Jaffe & Israel D. Nebenzahl : National Image and Competitive Advantage : The Theory and Practice of Country-of-origin Effect

Name: Eugene D. Jaffe & Israel D. Nebenzahl : National Image and Competitive Advantage : The Theory and Practice of Country-of-origin Effect
SKU: P-NATI-99E250
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National Image and Competitive Advantage tarjoaa perusteellisen analyysin siitä, miten brändi-, maa- ja tuotemielikuvat vaikuttavat yritysten kilpailuetuun kansainvälisillä markkinoilla.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Media
Author	Eugene D. Jaffe & Israel D. Nebenzahl
Title	National Image and Competitive Advantage : The Theory and Practice of Country-of-origin Effect
SKU	P-NATI-99E250