Evert Gummesson : Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new market paradigm
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P-TOTA-0D9FB2
Evert Gummessonin Total Relationship Marketing haastaa perinteiset markkinoinnin 4P:t tarjoamalla syvällisen analyysin suhdeperusteisesta markkinoinnista ja sen merkityksestä nykyaikaisessa liiketoiminnassa.
| Categories | |
|---|---|
| Author | Evert Gummesson |
| Title | Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new market paradigm |
| SKU | P-TOTA-0D9FB2 |
| Keywords | suhdemarkkinointi, relationsmarknadsföring |