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Frank V. Cespedes : Concurrent marketing : integrating product, sales and service

Name: Frank V. Cespedes : Concurrent marketing : integrating product, sales and service
SKU: P-CONC-2526BF
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Frank V. Cespedesin teos tarkastelee, kuinka tuotanto, myynti ja asiakaspalvelu voidaan integroida tehokkaaksi, dynaamiseksi markkinoinniksi, joka rakentaa pitkäaikaista asiakasarvoa.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Frank V. Cespedes
Title	Concurrent marketing : integrating product, sales and service
SKU	P-CONC-2526BF
Keywords	markkinointi, myynti, marknadsföring, försäljning, menekki, åtgång