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Fred Crawford : The myth of excellence : why great companies never try to be the best at everything

Name: Fred Crawford : The myth of excellence : why great companies never try to be the best at everything
SKU: P-THE--071F66
Price: 14 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Author	Fred Crawford
Coauthors	Ryan Mathews
Title	The myth of excellence : why great companies never try to be the best at everything
Keywords	kuluttajakäyttäytyminen, asiakkaat, yritykset, markkinointitutkimus, yhtiöt, suhdemarkkinointi, företag, konsumentbeteende, bolag, kunder, relationsmarknadsföring, marknadsforskning

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