Frederick F. Reichheld : Winning on purpose : the unbeatable strategy of loving customers
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P-WINN-15A04A
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| Author | Frederick F. Reichheld |
| Coauthors | Darci Darnell & Maureen Burns |
| Title | Winning on purpose : the unbeatable strategy of loving customers |
| Keywords | asiakastyytyväisyys, markkinointitutkimus, suhdemarkkinointi, Consumer Satisfaction, Relationship marketing, asiakasuskollisuus, Marketing research, Customer loyalty, Word-of-mouth advertising, vaikuttajamarkkinointi |