Frederik Derk Wiersema : The New Market Leaders - Who's Winning and how in the Battle for Customers
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P-THE--696121
Presents a series of benchmarks for measuring business success in the new economy, analyzes the strategies that exemplify winning companies, and assesses how these corporations use their customer base to shape business strategies and operations.
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| Author | Frederik Derk Wiersema |
| Title | The New Market Leaders - Who's Winning and how in the Battle for Customers |