Geoffrey A. Moore : Crossing the chasm : marketing and selling disruptive products to mainstream customers
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SKU
P-CROS-370139
| Categories | |
|---|---|
| Author | Geoffrey A. Moore |
| Title | Crossing the chasm : marketing and selling disruptive products to mainstream customers |
| SKU | P-CROS-370139 |
| Keywords | markkinointi, keksinnöt, myynti, teknologia, innovaatiot, huipputekniikka, markkinat (taloustiede), kaupallistaminen, kysyntä, Marketing, Technological innovations, Selling, High technology industries |