George E. Belch : Advertising and promotion : an integrated marketing communications perspective
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P-ADVE-66CD20
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Author | George E. Belch |
Title | Advertising and promotion : an integrated marketing communications perspective |
Language | English |
Coauthors | Michael A. Belch |
Tax Class | - |
Keywords | markkinointi, mainonta, myynti, myynninedistäminen, viestintä, markkinointiviestintä, communication, Marketing, Sales, Advertising, sales promotion |