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George E. Belch : Advertising and promotion : an integrated marketing communications perspective

Name: George E. Belch : Advertising and promotion : an integrated marketing communications perspective
SKU: P-ADVE-66CD20
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George E. Belchin teos tarjoaa kattavan näkemyksen markkinointiviestinnän ja mainonnan roolista nykyaikaisessa liiketaloudessa.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration Economics, Business administration, Media, Communications > Marketing, Advertising Economics, Business administration, Media, Communications > Media
Author	George E. Belch
Coauthors	Michael A. Belch
Title	Advertising and promotion : an integrated marketing communications perspective
SKU	P-ADVE-66CD20
Keywords	markkinointi, mainonta, myynti, myynninedistäminen, viestintä, markkinointiviestintä, communication, Marketing, Sales, Advertising, sales promotion