George S. Day : The market driven organization : understanding, attracting, and keeping valuable customers

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George S. Dayn teos syventyy siihen, miksi markkinalähtöisestä päätöksenteosta on tullut elinehto nykypäivän liiketoiminnassa ja miten yritykset voivat vastata asiakkaiden muuttuviin odotuksiin.

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AuthorGeorge S. Day
TitleThe market driven organization : understanding, attracting, and keeping valuable customers
SKUP-THE--07AD3F
Keywordskuluttajat, markkinat (taloustiede), Marketing, marknader (ekonomi), konsumenter, Consumer Satisfaction, Customer relations, Sales management
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