George S. Yip : Managing global customers : an integrated approach

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P-MANA-EA4871
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AuthorGeorge S. Yip
CoauthorsAudrey J. M. Bink
TitleManaging global customers : an integrated approach
SKUP-MANA-EA4871
Keywordsasiakkaat, kansainväliset yritykset, asiakkuudenhallinta, globalisaatio, kansainvälisyys, tietämyksenhallinta, Customers, knowledge management, International business enterprises, International companies, customer relationship management, Customer relations
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