Harold L. Sirkin & James W. Hemerling et al. : Globality : competing with everyone from everywhere for everything
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P-GLOB-151BEA
GLOBALITY pureutuu uudenlaiseen yritysmaailmaan, jossa Kiinan, Intian, Brasilian ja Venäjän nousevien markkinoiden yritykset haastavat menestyksekkäästi perinteiset länsimaiset toimijat. Kirja tarkastelee sekä uhkia että mahdollisuuksia, joita tämä globaali kilpailu tuo mukanaan.
GLOBALITY describes a world where new companies in emerging markets such as China, India, Brazil and Russia can compete with, and win business from, the established players in the West, and what the threats and opportunities are
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| Categories | |
|---|---|
| Author | Harold L. Sirkin & James W. Hemerling ym. |
| Title | Globality : competing with everyone from everywhere for everything |
| SKU | P-GLOB-151BEA |