James Hurman : The Case for Creativity : The Link Between Imaginative Marketing & Commercial Success

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James Hurmanin teos pureutuu kolmen vuosikymmenen kansainväliseen tutkimukseen ja selvittää, miten luovuus vaikuttaa markkinoinnin kaupalliseen menestykseen.

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AuthorJames Hurman
TitleThe Case for Creativity : The Link Between Imaginative Marketing & Commercial Success
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