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James L. Heskett : Managing in the service economy

Name: James L. Heskett : Managing in the service economy
SKU: P-MANA-369ACB
Price: 8.5 EUR
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James L. Heskettin teos tarjoaa käytännön ja teoreettisia näkökulmia palvelutalouden johtamiseen, esitellen strategisen palvelun vision kilpailuedun saavuttamiseen.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Business management, Supervision, Personnel management
Author	James L. Heskett
Title	Managing in the service economy
SKU	P-MANA-369ACB
Keywords	palvelut, strategia, service, strategy, Markkinointistrategia, Marketing strategy

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