James L. Heskett & W. Earl Sasser et al. : The Service Profit Chain
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P-THE--473D0C
Argues that service businesses aim for customer satisfaction, employee productivity, and loyalty
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| Categories | |
|---|---|
| Author | James L. Heskett & W. Earl Sasser ym. |
| Title | The Service Profit Chain |
| SKU | P-THE--473D0C |