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Jean-Marc Lehu : Branded entertainment : product placement and brand strategy in the entertainment business

Name: Jean-Marc Lehu : Branded entertainment : product placement and brand strategy in the entertainment business
SKU: P-BRAN-B3CDED
Price: 16.5 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Jean-Marc Lehu
Title	Branded entertainment : product placement and brand strategy in the entertainment business
Keywords	markkinointi, mainonta, viihdeteollisuus, viihde, elokuvateollisuus, media, merkkitavarat, brändit, filmindustri, marknadsföring, reklam (marknadsföring), underhållningsindustri, Brands, underhållning, märkesvaror, tuotesijoittelu, produktplacering

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