Jean-Noel Kapferer : (Re)inventing the Brand - Can Top Brands Survive the New Market Realities?

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AuthorJean-Noel Kapferer
Title(Re)inventing the Brand - Can Top Brands Survive the New Market Realities?
LocationPaikallisvarasto Shipped the next business day
PublisherKogan Page Publishers
Publication year2001
Edition2
BindingPaperback (softcover)
Page count234
LanguageEnglish
ISBN9780749435936
Product conditionGood (K3)
Other remarksslight wear covers, some skewing on spine, one very light crack on spine caused by reading, non-authorial inscription
Height (mm)233
Depth (mm)153
Width (mm)21
Weight (g)372
Tax ClassMarginaaliverotus
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