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Jean-Noel Kapferer : (Re)inventing the Brand - Can Top Brands Survive the New Market Realities?

Name: Jean-Noel Kapferer : (Re)inventing the Brand - Can Top Brands Survive the New Market Realities?
SKU: P-RE-I-20A001
Price: 10 EUR
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Jean-Noel Kapfererin teos tarkastelee brändien menestystä muuttuvilla markkinoilla ja hyödyntää alan johtavaa asiantuntemusta brändien kehittämisestä ja johtamisesta.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Jean-Noel Kapferer
Title	(Re)inventing the Brand - Can Top Brands Survive the New Market Realities?
SKU	P-RE-I-20A001

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