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Jean-Noel Kapferer : Strategic brand management : new approaches to creating and evaluating brand equity

Name: Jean-Noel Kapferer : Strategic brand management : new approaches to creating and evaluating brand equity
SKU: P-STRA-F248E0
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Jean-Noël Kapfererin teos tarkastelee brändin rakentamisen ja arvon arvioimisen uusia lähestymistapoja, korostaen yhtenäisen strategisen vision merkitystä brändihallinnassa.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Jean-Noel Kapferer
Title	Strategic brand management : new approaches to creating and evaluating brand equity
SKU	P-STRA-F248E0
Keywords	merkkitavarat, tuotteet, produkter, märkesvaror