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John C. Mowen : Consumer behavior : a framework

Name: John C. Mowen : Consumer behavior : a framework
SKU: P-CONS-023156
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Author	John C. Mowen
Title	Consumer behavior : a framework
SKU	P-CONS-023156
Keywords	psykologia, kuluttajat, kuluttajakäyttäytyminen, mainonta, päätöksenteko, markkinointitutkimus, markkinointiviestintä, kulutustottumukset, Consumer behavior

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