John E. G. Bateson : Managing services marketing : text and readings
€10.00
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SKU
P-MANA-FBAEBA
| Categories | |
|---|---|
| Author | John E. G. Bateson |
| Title | Managing services marketing : text and readings |
| Keywords | markkinointi, palveluyritykset, palvelut, johtaminen, marknadsföring, ledarskap (verksamhetsledning), tjänster (service), serviceföretag |