John Gerzema : The brand bubble : the looming crisis in brand value and how to avoid it
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P-THE--E0DC27
| Categories | |
|---|---|
| Author | John Gerzema |
| Coauthors | Ed Lebar |
| Title | The brand bubble : the looming crisis in brand value and how to avoid it |
| Keywords | markkinointi, tavaramerkit, brändit, Marketing, Brand name products, Brands, Branding (Marketing), Trade marks |