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John Gerzema : The brand bubble : the looming crisis in brand value and how to avoid it

Name: John Gerzema : The brand bubble : the looming crisis in brand value and how to avoid it
SKU: P-THE--E0DC27
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John Gerzeman The brand bubble tarjoaa oivalluksia brändiarvon kriisistä ja tuotemerkkien kasvavasta merkityksestä nykypäivän liiketoiminnassa.

Suitable for: Markkinoinnista, brändeistä ja liiketaloudesta kiinnostuneille aikuisille.

More Information
Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	John Gerzema
Coauthors	Ed Lebar
Title	The brand bubble : the looming crisis in brand value and how to avoid it
SKU	P-THE--E0DC27
Keywords	markkinointi, tavaramerkit, brändit, Marketing, Brand name products, Brands, Branding (Marketing), Trade marks