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Kai Huotari : Experientializing, how C2C Communication Becomes Part of the Service Experience - The Case of Live-tweeting and TV-viewing

Name: Kai Huotari : Experientializing, how C2C Communication Becomes Part of the Service Experience - The Case of Live-tweeting and TV-viewing
SKU: P-EXPE-D8FEA9
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Kai Huotarin tutkimus tuo uuden käsitteen 'experientializing', joka kuvaa asiakasviestinnän sulautumista palvelukokemukseen — erityisesti tv-lähetysten live-twiittauksen kautta. Kirja tarjoaa näkökulmia siihen, miten C2C-viestintä voi muuttaa kulutuskokemuksia ja avata uusia mahdollisuuksia mediatoimialalle.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Media Economics, Business administration, Media, Communications > Communication, Presentation skills, Social skills, Dialectics
Author	Kai Huotari
Title	Experientializing, how C2C Communication Becomes Part of the Service Experience - The Case of Live-tweeting and TV-viewing
SKU	P-EXPE-D8FEA9