Kalevi Hellman & Satu Värilä : Arvokas asiakas
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P-ARVO-F7C9F5
With the shift from product-centric to customer-centric management, this book delivers concrete tools for managing customer capital, profitability, and risk in business leadership.
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| Author | Kalevi Hellman & Satu Värilä |
| Coauthors | Satu Värilä |
| Title | Arvokas asiakas |