Kalevi Hellman & Satu Värilä : Arvokas asiakas
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SKU
P-ARVO-F7C9F5
Arvokas asiakas highlights customer-centric management as the core of business and provides concrete tools for managing customer value, profitability, and risks. The book offers perspectives from finance, marketing, and ICT based on the authors’ extensive practical experience.
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| Categories | |
|---|---|
| Author | Kalevi Hellman & Satu Värilä |
| Coauthors | Satu Värilä |
| Title | Arvokas asiakas |
| SKU | P-ARVO-F7C9F5 |