Keki R. Bhote : Beyond customer satisfaction to customer loyalty : the key to greater profitability

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Keki R. Bhote tarkastelee asiakastyytyväisyyden ja asiakasuskollisuuden merkitystä yrityksen kannattavuudelle liiketalouden näkökulmasta.

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AuthorKeki R. Bhote
TitleBeyond customer satisfaction to customer loyalty : the key to greater profitability
SKUP-BEYO-10C9FA
Keywordskuluttajat, palvelut, service, Consumers
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