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Kellie McElhaney : Just good business : the strategic guide to aligning corporate responsibility and brand - Strategic guide to aligning corporate responsibility and brand

Name: Kellie McElhaney : Just good business : the strategic guide to aligning corporate responsibility and brand - Strategic guide to aligning corporate responsibility and brand
SKU: P-JUST-EC7864
Price: 12.5 EUR
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Just Good Business tarjoaa kattavan oppaan yritysvastuun ja brändistrategian tehokkaaseen yhdistämiseen. Kellie McElhaneyn teos osoittaa, miten vastuullisuus voi tukea liiketoimintaa ja tuoda kilpailuetua strategisen johtamisen keinoin.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Author	Kellie McElhaney
Title	Just good business : the strategic guide to aligning corporate responsibility and brand - Strategic guide to aligning corporate responsibility and brand
SKU	P-JUST-EC7864
Keywords	yritykset, sosiaalinen vastuu, yhteiskuntavastuu, brändit, Brand name products, Social responsibility of business