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Kevin Lane Keller : Strategic brand management : a European perspective

Name: Kevin Lane Keller : Strategic brand management : a European perspective
SKU: P-STRA-D68CB9
Price: 12.5 EUR
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Kevin Lane Kellerin teos tarjoaa kattavan ja ajankohtaisen katsauksen brändien, brändiarvon ja strategisen brändijohtamisen maailmaan keskittyen eurooppalaiseen näkökulmaan.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Kevin Lane Keller
Title	Strategic brand management : a European perspective
SKU	P-STRA-D68CB9
Keywords	markkinointi, markkinointiviestintä, tavaramerkit, brändit, strategiat

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