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Kevin Roberts : Lovemarks : the future beyond brands

Name: Kevin Roberts : Lovemarks : the future beyond brands
SKU: P-LOVE-7E352F
Price: 15 EUR
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P-LOVE-7E352F

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Kevin Roberts
Title	Lovemarks : the future beyond brands
SKU	P-LOVE-7E352F
Keywords	kuluttajat, kuluttajakäyttäytyminen, markkinointi, mainonta, mielikuvat, tavaramerkit, sitoutuminen, brändit, liikemerkit, lojaalius, sitoutuminen (toiminta)

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