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Mack Hanan : Competing on value

Name: Mack Hanan : Competing on value
SKU: P-COMP-17770C
Price: 12 EUR
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Mack Hananin "Competing on Value" esittelee ainutlaatuisen strategian, jossa korostetaan asiakkaalle syntyvän todellisen arvon merkitystä kilpailuedun saavuttamisessa.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Mack Hanan
Coauthors	Peter Karp
Title	Competing on value
SKU	P-COMP-17770C
Keywords	kuluttajat, markkinointi, kilpailupolitiikka, Marketing, Consumers, Competition policy

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