JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Account

Vaihda kieli

Suomi

Skip to the end of the images gallery

Skip to the beginning of the images gallery

Malcolm McDonald : Marketing value metrics : a new metrics model to measure marketing effectiveness

Name: Malcolm McDonald : Marketing value metrics : a new metrics model to measure marketing effectiveness
SKU: P-MARK-AE8AF7
Price: 23 EUR
Availability: InStock

€23.00

In stock

Only %1 left

SKU

P-MARK-AE8AF7

See all options

More Information
Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Malcolm McDonald
Coauthors	Peter Mouncey & Stan Maklan
Title	Marketing value metrics : a new metrics model to measure marketing effectiveness
SKU	P-MARK-AE8AF7
Keywords	markkinointi, markkinointitutkimus, mittaus, kustannustehokkuus, Marketing, segmentointi

☎ +358 40 541 9287 (weekdays from 8:00 to 15:00)