Marketing metrics : 50+ metrics every executive should master

Name: Marketing metrics : 50+ metrics every executive should master
SKU: P-MARK-C7BF0B
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Coauthors	Paul Farris
Title	Marketing metrics : 50+ metrics every executive should master
Location	Paikallisvarasto Shipped the next business day
Publisher	Wharton School Publishing
Publication year	2006
Edition	3
Binding	Hardcover with dust jacket (hardcover)
Page count	xvi 359
Language	English
ISBN	0131873709
Product condition	Good + (K3+) check dust jacket condition below
Dust jacket condition	Minor wear
Other remarks	little usage covers, some skewing on spine
Height (mm)	243
Depth (mm)	189
Width (mm)	33
Weight (g)	890
Tax Class	Marginaaliverotus
Keywords	markkinointi, markkinointitutkimus, matemaattiset mallit, Marketing, Marketing research